Sales webinars… I groan every time I see one. There’s something you want to learn about, but you hesitate to sign up because you know that if you do, you’re going to be watching a one-hour sales pitch. UGH! During the pitch you will be promised a nugget of an offer that only those who stay until the end will be lucky enough to receive, and then afterwards, you will be bombarded with offers and reminders until you unsubscribe. At the end of it all, everything you wanted to know took about five minutes and you just blew an hour of your valuable time listening to the host ramble about successes, and all kinds of other BS. 🙄
Here’s the thing, in the fast-paced world of digital marketing, strategies that once stood as pillars of success have now become outdated. Russell Brunson's webinar-based marketing funnels were revolutionary when they emerged, providing a structured and effective approach to engage and convert leads. However, as the landscape evolves, so must our strategies. Read on to explore why traditional video marketing funnels might not be as effective as they once were and to look at more dynamic and immediate approaches to selling online.
The Webinar Fatigue: Russell Brunson's model popularized the use of webinars to engage and convert leads. However, the market has become saturated with webinar invitations, and audiences have grown wary of the one-hour sales pitch that often follows. The predictability of this format has led to what some might call "webinar fatigue." People now crave more authentic and value-driven interactions.
The Instant Gratification Era: In today's fast-paced digital era, consumers are accustomed to instant gratification. Waiting through a lengthy webinar to get to the sales pitch might not align with their expectations. There's a growing preference for immediate solutions, and marketers need to adjust their strategies to meet this demand.
Shifting Focus to Immediate Needs: Rather than leading potential customers through a prolonged funnel, consider targeting individuals with immediate needs. Identify pain points and offer quick, effective solutions. This approach not only caters to the desire for instant results but also positions your brand as a problem solver.
Personalization and Interactivity: Traditional funnels often lack the personal touch that modern consumers crave. Leveraging personalization and interactivity in your video content can significantly enhance engagement. Interactive elements, such as quizzes or polls, allow viewers to actively participate, making the experience more engaging and memorable.
Diversification of Content Channels: Video marketing shouldn't be confined to a single channel or format. Explore diverse content channels, such as short-form videos for social media, live streams, or interactive stories. This approach allows you to meet your audience where they are and adapt to their preferred platforms and content consumption habits.
Data-Driven Decision Making: Embrace data analytics to understand your audience better. Analyze user behavior, preferences, and engagement metrics to refine your video marketing strategy continually. A data-driven approach ensures that your content remains relevant and resonates with your target audience.
The fact is, building and running those sales webinars is a time consuming and complicated process that just isn’t working as well as it used to. In a world where everyone expects an hour-long sales pitch, providing value and solutions in the moment is the key to standing out in the crowded digital space.
If you have a program that you’ve been having trouble filling, or if you’d like to develop a unique program to sell online, then we should talk. I get coaches in front of more clients. Book a call today to find out how we can partner to grow your coaching or training business!